UN BILLÓN MINDSET

Meet the Founder of Architectural Design Firm DDB. Learn about his Billion Dollar Mindset. Ft. Edgar Vidal

Marysol Uribe; Edgar Vidal Season 3 Episode 8

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Welcome to Un Billón (1 Billion) Mindset Podcast!
Special Guest: Edgar Vidal
Bio: Edgar Vidal, from East Los Angeles, California had a rough upbringing. Early since childhood, his entrepreneurial spirit would show during class recess when he would sell cucumbers with lemon- a deliciously uniquely curated Mexican snack. He would later be as involved as possible with school and extracurricular activities to stay busy and survive the "hood life". Today, Edgar is the Founder and CEO of DDB which stands for Dream, Design, Build. His mission is to rebuild California, one design at a time. You can contact his team for more information regarding ADUs, etc. He and his stellar team is more than willing to help!
Website: dreamdesign.build
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Connect with the Host
Email: info@marysoluribe.com
Website: www.marysoluribe.com

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Marysol: Hello and welcome to “Un Billon Mindset.” I am your host Marysol Uribe, aka Enfermera Marysol. Today, I have the President and CEO of DDB.

Edgar: Good to be on. My name is Edgar. I am a business owner of DDB, which is an architecture firm. We do anything to do with the construction permits and pretty much, new developments for custom homes, apartments, tiny homes, remodels, additions, restaurants - any commercial building besides a high rise or a school. That's pretty much what we do. We have a team of eight people or so, and we do a lot of projects. Good to be on, good to have me here. I’m all about One Billion Mindset. 

Marysol: Yes! 

What does DDB stand for? 

Edgar: Oh yeah! Dream, Design, Build is what the acronym is. The intent of people’s minds, the thought process. First, they dream about having their home or the master bedroom they want to add to their existing house. First, they dream it. Then, we design it and then you build it. So that’s pretty much what DDB is. 

Marysol: For a lot of listeners who maybe do dream to own a home or construct their existing homes, if that’s the case, I’ll definitely put your information at the end of the show.

So, what is that shirt you are modeling for us today?

Edgar: Well, I was one of the first to get one of these shirts, actually witness the shirts. One billion mindset! Supporting you Sunny.

Marysol: Billion dollar shirt right there. Yes! 

So we actually met almost four years ago. We met at a real estate related event. My name is Marysol - “sol” is like “sunny,” so he kind of stuck with that.

Edgar: Let me share that because I think it’s pretty interesting, first off, the way we met, and then what I always thought about your name.  Initially when we first met, we were at the event  and I got the pleasure to meet your dad as well. I didn’t think much of it, going through an event and learning and sharing ideas, etc. We kept in contact. The other thing was that another event came up and we bumped into each other at the airport. That was pretty cool. Without coordinating with one another, we bumped into each other at the airport, with your entire family, which was pretty awesome. 

Marysol: At the 10X conference in Miami. 

Edgar: Yeah, we went to the 10X Growth Conference. Now, your name. When I first met you, like “Hey, good to meet you. My name is Marysol” and I always thought “sunflower.” This whole time! So I started nicknaming you Sunny, but then your mom told me “you have it all wrong.”  

Marysol: It’s “sol” right?

Edgar: Yeah, it was kind of embarrassing because I’m all confident telling you, “Hey what’s up Sunny? What are we going to do?” And then your mom caught onto it and she was like “No, that’s not your name.” I thought she was going to correct me because I had a nickname for you.

Marysol: Yeah, I just thought it was a sweet nickname. I was okay with it. You’re cool.

Edgar: I always give everybody nicknames. It’s just something for me, out of appreciation and love and admiration, more than anything. It allows me to remember you. Everybody around me tells me “You have such a great memory. You remember a lot of things. It’s good, it’s impressive.” And it all comes down to symbolizing things. Anything that I think of becomes a symbol, and that’s how I remember a lot of things. It’s kind of like a song - you don’t remember the words, but you remember the melody. *singing* You remember the melody, but you don’t know the words. That’s what I’ve caught on, remembering people and being a “networking expert.” 

Marysol: That’s right. When you go to these networking events, you do need to remember their names. For all the listeners out there, that’s a good tip. You want to associate with something, either a symbol, like for me, Edgar thought “sunflower,” that’s kind of a mental cue. I remember growing up and going through classes, our teachers would say “Say your name but also say something else, like an adjective. A descriptor word and then your name.” Then the whole class would remember it better. 

Something that I know about you is that you got two degrees in your collegiate education. 

Edgar: Yes, correct.

Marysol: Did that have something to do with your mental cues? Your memory cues that you can just relate to right now?

Edgar: Funny thing is — I don’t know how I got to be pre-wired this way or prematurely in a way that allows me to be receptive to the information, becoming a thought leader. I didn’t know what I was doing until I hit a breaking point where a lot of attributes or characteristics that I already had were playing a role. It was very difficult for people to learn or adapt to the new things you had to attain, and more than anything, reproduce them in the outer world. It became very easy to me, and having the degrees made me feel like I was achieving something for sure. I’m a huge advocate for the 10X movement, and I was doing the 10X without knowing it was 10X. I referred to my business partner. I sprayed the whole table. What I mean by that is usually people have targets, and if you’re serving the table, you only go to that certain individual. You only serve that certain individual. But the way I do things is I spray the whole table. I only do that to make sure that my target becomes attainable, that for sure it will happen. I’m not shooting for it, I’m shooting for sure. So I overdo stuff. I was trying to attain these two degrees, and by the way, they were not on purpose. The 2008 financial crisis made me pivot and I looked to two industries that have never collapsed. That was the health industry and the other was manufacturing. I did research before going into these because I was an architect with a degree. I had just graduated and I couldn’t find a job. It was so depressing. So I had to go back to school.

Marysol: You study one thing and you don’t end up performing what it is you studied.

Edgar: Yeah, I was lost for that year, or six months. I was depressed. I was hopeless, but at the same time, I felt like I could do something about it. I went ham into learning politics and industries and all these other areas that, as a business person you want to know these things because those things allow you to operate even as a business or individual. So I made the decision to go to manufacturing. I worked for two years with Siemens. I was traveling all over the world. I was fixing turbines, big power plants, putting in new power plants, and being exposed to that world woke me up much more than I actually thought it would. You think an industry operates a certain way. It gets so high up that there's politics involved and it becomes bureaucracy. I was getting kind of tired of that.

Marysol: I think that’s very common in several industries. For example, in healthcare, you go in as a clinician expecting to do one-on-one patient care, but then management is looking at “Is this a green month or a red month? Are we being profitable or are we leaving money on the table?” And so at the end of the day, those things are the oxygen of a business. You do need money to survive, and so as much as us artists- Tony Robbins here, he describes three different business people. You're the artist - you're the one that really likes the craft and executes the results. The brain [operator] - the one that plans the infrastructure and then has the people to carry it out. Or you are the entrepreneur - the one that mostly looks at the money, doesn't really take the time and peace and quiet to really make the work perfection. At the end of the day, they look at the money. Is it converting? Is it making sales or is your business about to bottom line? Those three components equal a masterpiece. Where I was going with that is every industry has its components and I feel if you are keen to put together that puzzle piece, you will come up with your masterpiece. 



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